The brand enjoys strong market performance in Europe, America, Japan and South Korea. Only scattered grey‑market goods existed in Russia without official distribution networks. We helped the client build formal local distribution channels, implement localized operations and set up local after‑sales for real‑time market feedback.

Implementation Plan

Localization: Build Russian landing pages and marketing assets; deliver product training and sales scripts within 30 days.

Existing channel development: Segment local e‑commerce sellers into A/B/C priority tiers for targeted specialist outreach.

New channel expansion: Identify potential sellers from the database and carry out one‑on‑one business contact.

Price management: Establish distribution pricing rules to defend minimum retail prices and avoid grey‑market price disruption.

Project Outcomes

Overall shipments grew 35% in 3 months, with 8 new long‑term distributors onboard.

End‑user prices stabilized above CNY 3,200, effectively restraining low‑priced parallel imports.

VK ads and local KOL reviews lifted brand exposure; distributor conversion rate increased by 22%. Local after‑sales and regular market feedback mechanism are fully operational.