Our client is a Chinese high‑tech enterprise with independent intellectual property patents. Its detection products are technically comparable to equivalent European and American offerings. Due to sanctions, competing Western products have seen sharp price hikes and supply shortages. The enterprise aimed to seize this market opportunity to build a local dealer network in Russia from scratch.

We delivered a full‑scale market‑entry solution. We localized landing pages and all product materials into Russian, and finalized product training plus region‑adapted sales scripts within 45 days. Our team mined competitor agent leads, conducting targeted outreach by dedicated sales staff under A/B/C priority tiers. Potential sellers were screened from databases for one‑on‑one engagement supported by the Russian‑language landing page. A direct brand‑customer communication channel was established to respond to professional technical inquiries efficiently.

The project yielded solid results. All marketing assets were fully localized for Russia. Optimized sales scripts lifted outreach reply rates to 32%. Within two and a half months, 24 local Russian dealers were onboarded. Product samples have been dispatched and commercial price negotiations are underway. Yandex SEO has been implemented to open online traffic sources and generate consistent inbound inquiries. Online lead acquisition works alongside offline channel development, enabling the brand to achieve zero‑to‑one market breakthrough in Russia.