A well‑known home furnishing brand based in Guangdong specializes in the R&D, design, production and sales of mid‑to‑high‑end upholstered furniture, wooden products and supporting home goods, delivering one‑stop total home solutions for end‑users with complete in‑house R&D and supply‑chain manufacturing capabilities.

The brand has built an overseas business footprint with its sales network covering more than 20 countries worldwide. Its overseas operations are mainly implemented through local distributors. Affected by changes in the regional market environment, the structure of home‑furnishing consumption demand in Russia and Belarus has shifted significantly, and the performance of existing distributor channels has fallen short of expectations. To gain accurate insights into real‑world local market conditions, the enterprise commissioned us to conduct dedicated market research.

Focusing on the local markets of Russia and Belarus, this research carries out in‑depth studies targeting both end‑consumers and local distributors. It aims to identify genuine market demands, help clients define directions for new‑product development and market pricing frameworks, and deliver tailored strategies for the construction and operation of distributor channels adapted to local markets, supporting the brand’s overseas localized implementation.

Part 01 Pre‑project Analysis

Drawing on our in‑depth knowledge of the local home furnishing markets in Russia and Belarus, together with the client’s overseas brand positioning, we narrow down the scope to key target regions and core product categories. This ensures research accuracy and optimizes project budget allocation.

Part 02 Two‑way Verification

We conduct interviews with 20 local home‑furnishing industry professionals and nearly one hundred end‑consumers across multiple cities. Dual‑sided insights validate shifts in local purchasing power, online‑channel development and distributor demands, and map out genuine consumer preferences and behavioral trends.

Part 03 Deliverables & Recommendations

A full‑fledged 50+‑page market research report is delivered to support the client’s decision‑making on new‑product development, pricing formulation and distributor‑system construction. The whole project is completed within 2 months, delivering better‑than‑industry‑average efficiency at competitive costs compared with peer research providers.